The Fox Effect is an effective documentary book about that period of time. It covers the founding of Fox News, its rise in its media, and its strategy towards coverage:
- One or more Fox hosts will launch a series of lies.
- Fox will provide wall-to-wall repeated coverage, with the Fox hosts repeating each other.
- Fox will then attack other media outlets for not covering "the controversy".
- This would lead to political ramifications, either from people being fired by administrations afraid of controversy, or someone losing an election.