Monday, December 16, 2013

Is Sony making a comeback?

Without noticing it, I somehow ended up being a Sony consumer this year. If you asked me about it a few years ago I would have laughed, since Sony seemed so moribound. For instance, Sony had to buy Minolta to get into the camera business, and Minolta was long considered the weakest of the SLR manufacturers. The PS3 launch was well known for being disastrous, especially when compared to the Nintendo Wii. It still hasn't done anything in the smart phones worth buying, and their tablets are pretty sad.

Then this year, I found myself buying a Sony RX-100, which has a well-deserved reputation for being easily the best point and shoot camera you can buy. Despite being a Canon loyalist for as long as I've been a serious photographer, I ended up buying one. I would have expected Canon to have a better answer to the RX-100 by now, but it seems as though they've been caught flat-footed this time.

Then I found myself buying a Playstation Vita on black friday, and it's re-kindled a love of games that I'd thought I'd lost.

Looking around as I visited Costco and the occasional shopping mall, I can't help notice that the PS 4 is pretty much sold out everywhere, while you can saunter into any Microsoft Store or Costco and buy an XBox One. Sony also did something clever with the PS 4, which is to require all new games be PS Vita compatible, doing the kind of integration that Microsoft was famous for.

If Sony keeps executing the way it has been for the last couple of years, the future will be very bright for it indeed. If I were the kind to buy individual stocks, I'd definitely do more research into its financials.
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