Several weeks ago, I was interviewed for a cycling article that appeared last Sunday in the Mercury News/Oakland Tribune. I had other things occupying my mind on Sunday, so didn't get around to reading it today.
As far as free publicity goes, it's pretty good: the article mentioned my web-site, and plugged my three favorite cycling clubs in the Bay Area. As for effectiveness: I did not sell a single copy of Independent Cycle Touring as a result, reflecting that mass media is not a good way to launch a very niche publication, as you might expect.
Nevertheless, the article does quote me, so I've used up my quota of 15 minutes of fame for the rest of my life.
Sunday, November 06, 2011
Subscribe to:
Post Comments (Atom)
Posts
0 comments:
Post a Comment