Sunday, November 06, 2011

Independent Cycle Touring featured in the Mercury News/Oakland Tribue

Several weeks ago, I was interviewed for a cycling article that appeared last Sunday in the Mercury News/Oakland Tribune. I had other things occupying my mind on Sunday, so didn't get around to reading it today.

As far as free publicity goes, it's pretty good: the article mentioned my web-site, and plugged my three favorite cycling clubs in the Bay Area. As for effectiveness: I did not sell a single copy of Independent Cycle Touring as a result, reflecting that mass media is not a good way to launch a very niche publication, as you might expect.

Nevertheless, the article does quote me, so I've used up my quota of 15 minutes of fame for the rest of my life.
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