Monday, May 09, 2005

Why we buy, by Paco Underhill

A great book on the science of retailing and product placement.

There are two main strategies for coping with the presence of men in places where serious shopping is being done.

The first one is passive restraint, which is not to say handcuffs. Stores that sell mainly to women should all be figuring out some way to engage the interest of men. If I owned The Limited or Victoria's Secret, I'd have a place where a woman could check her husband---like a coat... If I were opening a brand-new store where women could shop comfortably, I'd find a location right next to an emporium devoted ot male desire---a computer store, for instance, somewhere he would happily kill half an hour...
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